Son of Soil
Soil is not inherited from our ancestors.
It is borrowed from our children.
A farmer does not just cultivate the soil — they pass on a relationship with it, from one generation to the next. Share a photo with your next generation and let that legacy stand alongside thousands of others.
Send your photo- 10 Sep
- Campaign opens
- 10 Dec
- Last day to enter
- Head Office
- Mahindra Tractors
How it works
- 1
Bring the next generation
A photo of the farmer with their son, daughter or grandchild — the one who will carry the land forward.
- 2
Share it here
Name, mobile number and the photo. That is all we need, and you can come back on any day and add more.
- 3
Become part of the installation
Thousands of photos come together into one large artwork at the Mahindra Tractors Head Office.
A legacy of the soil, carried from one generation to the next.